Union Bank’s New Commercial: A Drive For Societal Change

Fashion home!

The bank in a statement said that the commercial, a short film, beams spotlight on the Nigerian society highlighted the role various sector of the economy play in fighting corruption, decay and building a productive Nigeria.

It stated that the commercial challenges Nigerians not to lose hope or become a pessimist’ for instance, a doubting Thomas, instead, but to continue to believe in a better future and work towards it.

It stated further that its decision to produce a wholly Nigerian TV commercial stems from the belief in Nigeria and Nigerians, and its support for Nigerian businesses.

The production paints vivid scenarios of a dysfunctional society - a result of all our efforts, and urges us not to become ‘Uncle Thomas’ a.k.a the ultimate pessimist. Instead, it encourages Nigerians to unite in a passionate purpose to fight against the factors that seek to divide.

Viewers can easily identify themselves in the plot of the commercial; from the aspiring photographer, to the taxi driver battling societal forces that threaten his fledgling business; from the single mother struggling to make ends meet for her young family, to the Youth Corper who stares into a future that is difficult to see.

The commercial depicts the daily struggles and disappointments of the average Nigerian and firmly reiterates the Bank’s commitment to support the people in their bid to rise above the odds and live more successful, fulfilling lives.

An entirely indigenous production, the television commercial was co-ordinated by brand agency, Image & Time and Nigerian-owned Lighthouse Television and Filmworks; and was shot in various cities across Nigeria.

Union Bank’s nation-building stance is not out of character. As a financial institution with a rich heritage, the Bank has over the past 100 years, come to be recognised as a trusted partner, helping generations of Nigerian individuals, families and businesses achieve their goals.