The
bank in a statement said that the commercial, a short film, beams
spotlight on the Nigerian society highlighted the role various sector of the
economy play in fighting corruption, decay and building a productive Nigeria.
It
stated that the commercial challenges Nigerians not to lose hope or become a
pessimist’ for instance, a doubting Thomas, instead, but to continue to believe
in a better future and work towards it.
It
stated further that its decision to produce a wholly Nigerian TV commercial
stems from the belief in Nigeria and Nigerians, and its support for Nigerian
businesses.
The
production paints vivid scenarios of a dysfunctional society - a result of all
our efforts, and urges us not to become ‘Uncle Thomas’ a.k.a the ultimate
pessimist. Instead, it encourages Nigerians to unite in a passionate purpose to
fight against the factors that seek to divide.
Viewers
can easily identify themselves in the plot of the commercial; from the aspiring
photographer, to the taxi driver battling societal forces that threaten his
fledgling business; from the single mother struggling to make ends meet for her
young family, to the Youth Corper who stares into a future that is difficult to
see.
The
commercial depicts the daily struggles and disappointments of the average
Nigerian and firmly reiterates the Bank’s commitment to support the people in
their bid to rise above the odds and live more successful, fulfilling lives.
An
entirely indigenous production, the television commercial was co-ordinated by
brand agency, Image & Time and Nigerian-owned Lighthouse Television and
Filmworks; and was shot in various cities across Nigeria.
Union
Bank’s nation-building stance is not out of character. As a financial
institution with a rich heritage, the Bank has over the past 100 years, come to
be recognised as a trusted partner, helping generations of Nigerian
individuals, families and businesses achieve their goals.
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